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Services · Telesales

Outbound campaigns, three ways to run them.

Fully automated, bot-assisted, or agent-led — same platform, same team, different reach. We design, run and report the campaign end to end; you choose how much human touch each segment gets.

The three modelsTalk to us
Omni The idea

Match the model to the segment.High-value customers get a person. Large segments get a voice that scales. Every campaign gets the same design, rules and reporting.

Average conversion
12–18%

On agent-led campaigns in Oman.

Agent conversations
2–3×

More customer conversations per agent with dialer-assisted outbound than with manual dialling.

Languages
Any

Neural voices in any language — including regional accents.

What campaigns are for

One channel, three jobs.

Retention and renewals

Every subscription and contract reaches a decision point at expiry — left alone, many customers simply lapse. A campaign reaches them before that moment, secures the renewal and extends the engagement, often on a better package than the one that was ending.

Up-sell and cross-sell

A live conversation is the best moment to offer more: a higher plan, a related product, an add-on that fits how the customer already uses the service. Offered on value rather than pushed on script, it lifts revenue and satisfaction at the same time.

Feedback and data quality

Satisfaction, awareness and product feedback, collected by voice from exactly the segments you choose — and, along the way, a cleaner database: numbers verified, contact details corrected, preferences refreshed — as we did for an automotive distributor →

The three models
combine them, split by segment value

Three models, from fully automated to fully human.

Automated

A bot-delivered voice message, no agents — built for large volumes and medium- to low-value segments. Several times more effective than SMS.

  • Intelligent dialer places concurrent calls; the message plays only when a person answers.
  • Voicemails and network messages recognised and reprocessed by business rules.
  • Exclusion lists and call-flow rules applied automatically.
  • Neural voices in any language — powered by Omniat Ai →

Bot + agent

The bot opens the call; the customer chooses to continue with a person. The reach of automation with a live close — for more complex offers and medium-value segments.

  • The offer introduced in the customer's own language; an agent is one keypress away.
  • Only interested customers reach the floor, so agent time is spent on live prospects.
  • The agent picks up knowing the campaign and the offer the customer just heard.
  • Same dialer, exclusion lists and business rules as the automated model.

Agent-led + inbound

Trained sales agents working the list directly — the model for medium- and high-value customers, where a conversation earns the most.

  • Dialer-assisted outbound: two to three times the conversations of manual dialling.
  • 12 to 18% average conversion on campaigns in Oman.
  • Segment-specific IVR for the inbound side, so responses land with the right team.
  • Agents certified on the client's products before their first call.

Mix the models

A single campaign can combine all three, split by segment value — automation for the long tail of the base, a live agent where the conversation earns it.

Mix the commercials

Fixed fee, per contact reached, per activated sale — or anywhere in between. The commercial model is a spectrum, not a menu: we are open to different structures and ready to pilot options until the numbers meet your targets, as in the pay-per-sale programmes behind our telesales and renewals case studies.

How a campaign runs

Four steps, agreed with you.

01 · ApproachAgree the frameEngagement model, objectives, product and segment 02 · DesignBuild the campaignScript for agent or bot, outputs, contact list, test run 03 · LaunchRun and collectThe campaign runs; results are collected continuously 04 · AnalysisReport and decideOutput analysis and a results presentation

Every campaign runs inside our standard governance and training model — reviewed on the same rhythm as everything else we do.

Campaigns we have run
proof, not promises
Omni Get in touch

Have a segment in mind? Let's scope it.

Tell us the product, the segment and the objective. We come back with the model, the commercial options, the numbers we would expect, and a test-run plan — usually within days.

Contact us