50K+
Outbound calls across the six-month review window.
Case study · Outbound telesales
Seven thousand customers said yes to a better plan.
In six months, our outbound team moved more than 7,000 mobile subscribers onto higher-value plans for a leading Gulf operator — converting at a rate few outbound campaigns reach, on a model where the client pays only for sales that activate.
The model
Pay per activated sale. Nothing else.Outbound upsell telesales for a leading mobile operator in GCC, run by a variable team of Omani agents with a contractual quality bar.
7K+
Roughly one call in eight became an activated upgrade — a conversion rate few outbound campaigns reach.
9 in 10
Genuine upgrades — comfortably above the contractual quality bar.
<2 months
For the recurring revenue uplift to repay the programme fee.
The brief
Move a large base onto better plans, and pay for outcomes only.
The operator had a large base of low-spend customers and a refreshed plan portfolio to move them onto. Two conditions shaped the programme: the client would pay per activated sale, not for seats or talk time — and every sale had to be a real upgrade.
How we run it
Management by evidence, not anecdote.
A quality bar in the contract
A fixed fee per sale, paid only once the new plan is live — and the large majority of sales must be true upgrades. It protects the client and keeps our own incentives honest: we earn commission on activated sales only.
A variable, flexible team
The campaign draws on a pool of Omani agents rather than a fixed headcount, so staffing follows the target — a small team, scaled up and down with the list and the month's goal.
Monthly reconciliation
Call records, the activation file and conversion figures are reconciled down to the individual call, so a target discussion never comes down to opinion. The findings feed straight into rostering, coaching and incentives.
The results
Predictable for the client. Better for their customers.
For the operator
- Steady new recurring revenue, added month after month — not a launch spike that fades.
- The programme fee repaid by the uplift in under two months.
- Cost is incurred only when a sale activates.
- Sales quality audited monthly against the client's own activation data.
For their customers
- 7,000+ subscribers on plans that genuinely fit them better.
- A clear, recorded yes on every sale.
- Upgrades that stick — not swaps that churn back.
Predictable for the client. Better for their customers. Paid only when it works.
Get in touch
Could your customer base pay for its own care?
Tell us about your base and your targets. We will show you what an outcome-based outbound programme looks like for your numbers.