100K+
Across the base of a Gulf MVNO, in a six-week window.
Case study · Outbound campaigns
A hundred thousand customers, six languages, six weeks.
When a Gulf MVNO — a mobile virtual network operator — needed to move its base onto a new host network, our campaign platform reached more than 100,000 customers in six weeks — in six languages, with a handful of client agents. Several thousand migrated within the review window, most within ten days of the call.
The idea
Reach everyone by voice, in their language.Campaign design, power dialling and Ai natural-sounding voices — with live agents concentrated where their time earns the most.
46K+
Successful contacts — live agents, Ai voices, or both.
15%
Of everyone contacted — and 31% in the high-value segment, with a live agent on the line.
77%
Of migrations completed within ten days of the call.
The brief
Tell an entire base about the change, with a handful of agents.
The MVNO was moving its subscribers to a new host network: every customer had to hear about the change, get the migration offer, and collect a new SIM from a point of sale. Most of the base are expatriate workers who speak neither Arabic nor English as a first language — and the client had a handful of agents to spare. Calling everyone with a live agent was not an option. Sending everyone a text and hoping was not either.
How we ran it
Agent time where it earns the most. A voice for everyone else.
One campaign, three treatments
The base was split by customer value. High-value customers got a live agent walking them through the offer. Medium-value customers heard an Ai natural-sounding voice, with one keypress to reach an agent. Low-value customers heard the offer in an Ai voice. Every customer heard the message in a voice, not a text.
Six languages, all Ai voices
Every language was delivered by our Ai voice synthesis — natural enough that customers respond as they would to a person. Nothing is recorded in a studio, so message content could be rewritten and redeployed the same day, in any language.
Power dialling, tuned to the team
The dialler was tuned to the agents actually available on the day, keeping them continuously busy with answered calls rather than dial tones, while the campaign content was fine-tuned from the daily results.
The results
Up to six times the response of earlier campaigns.
For the client
- The entire base reached by voice, without staffing a call center for it.
- Live-agent effort concentrated on the customers whose decision is worth the most.
- Campaign content changed the same day, results reported daily by segment.
- Conversion at up to six times the response of its earlier campaigns.
For their customers
- The offer explained in their own language — six of them.
- A person one keypress away whenever they wanted one.
- Practical barriers — coverage doubts, distance to a point of sale — heard and fed back into the client's retail plan.
The average customer who migrated did so six days after the call.
Get in touch
Have a base to move?
We design and run outbound migration, retention and upsell campaigns for operators and service businesses across the Gulf — Ai natural-sounding voices, power dialling and live agents, in Arabic, English, Hindi and more.